Lead Follow-Up: 3 steps your business can take today to stop leaving money on the table
I’ve owned a hockey stick repair business, 2nd Life Sticks, for nearly a decade. We’re really good at lead follow-up and nurturing. Initially, we based our follow-up on Harvard Business Review (HBR) recommended methods. But we had no idea how much money we were leaving on the table by not following up properly with everyone who reached out to us with interest in our service.
After years of studying and improving the lead follow-up process at 2nd Life Sticks we started offering lead follow-up management to other service businesses. That experience further strengthened what we learned at 2nd Life Sticks. The knowledge we’ve gained and the resources we’ve developed (mainly our proprietary, interactive texting software) was the beginning of what is now Nudge.
Establishing a formal process for lead follow-up and doing it right, every time, will make your company a lot of money that is currently being left on the table without a proper lead follow-up process.
We have tested many processes to maximize our clients’ investment in lead follow-up management. Here are the three fastest and easiest things your business can do that will separate you from your competition, regardless of the service you offer:
Nudge is a pioneer of Interactive Texting and is on a mission to help more companies use text more effectively and efficiently to grow their business. Nudge engages in hundreds of completely humanized conversations daily, with zero client-side operators. In a world where no one answers their phone or responds to sales emails, this innovation is priceless. If you have questions about our Interactive Texting software we would love to schedule a demo with you.