Interactive Texting: What it is and Why Your Company Needs It
In order to succeed in your marketing efforts, you must evolve. That has never been truer then it is today. I often joke that much of what I learned while earning my marketing degree is now obsolete. I graduated in 2006. A lot of what worked then doesn't work now. Most of your customers used to rely on landline phones for their communication. Now, most of them don't have landline phones.
Mobile marketing is a type of marketing that you've probably heard of. It's slowly supplementing email and other traditional marketing channels. We predict within ten years it will be the other way around. People are busy; your customers are busy. They are overwhelmed with robocalls and promotional emails. Apple is attempting to screen robocalls. Gmail has separate folders for what they deem promotional emails and social emails. They've done this because it's what people want. But it asks the question, how can your company cut through the noise and ensure your message is being heard?
That's where interactive marketing fits into your marketing mix. The growing trend of companies attempting to create one-on-one relationships with its customers is becoming more popular. Soon it will become expected.
What is Interactive Texting?
Interactive Texting is a conversation between brands and individuals that combine the powers of automation, artificial intelligence, and human touch. Every conversation is managed by a real person, and when the software can no longer continue the conversation, a human steps in and takes over. These humanized conversations are changing how marketers interact with leads and customers to keep them engaged on a personal level.
Interactive Texting puts passive leads and customers back in control of the conversation by allowing them to dictate when and how they're contacted and the flow of the interaction.
Interactive Texting opens new doors for companies to scale customer relationships in a way that hasn't previously been obtainable, at least not without significant financial resources.
The onslaught of robocalls, spam email, and peoples’ preference to text over talking has changed the way companies need to speak to their customers. Nudge is at the forefront with our Interactive Texting solution and we are changing the way brands and customers have conversations. One conversation at a time.
Why Your Company Needs Interactive Texting
Today companies are all trying to achieve deeper and more meaningful relationships with leads that turn them into customers and brand advocates. Creating value and building those meaningful relationships is not simple. They have to be authentic, authentic at scale is hard to achieve.
To cut through the noise and keep up with the new customer engagement expectation businesses must innovate. More than ever calls are going unanswered and emails aren't getting into the right folders. Interactive Texting gives brands the ability to provide personalized content to encourage customers to take action. That can mean scheduling an appointment, providing a referral, and much more, and now much of it can be done with limited human intervention.
Interactive Texting starts when a new lead enters the sales funnel by asking questions, which starts the conversation and establishes trust. The rest of the interaction occurs organically between two people and continues throughout the life of the relationship. The result is more leads converted, higher customer retention rates, more referrals, and a better online presence.
Messaging between businesses and customers will only grow in the coming years and will soon outpace phone calls and outperform emails. People already won't pick up their phone for unknown callers and that isn't going to change. But they will respond to a text. A business that is able to use text to their advantage has just that.
Nudge is a pioneer of Interactive Texting and is on a mission to help more companies use text more effectively and efficiently to grow their business. Nudge engages in hundreds of completely humanized conversations daily, with zero client-side operators. In a world where no one answers their phone or responds to sales emails, this innovation is priceless. If you have questions about our Interactive Texting software we would love to schedule a demo with you.